Getting the stories of human rights defenders into the world isn’t always straightforward.
Here’s how grassroots activists can take charge of the narrative.
Strategic Communications for Human Rights 
BREAKING INTO THE NEWS CYCLE
In a world over-saturated with media and misinformation, it’s crucial to equip human rights defenders with the tools to tell the stories the world needs to hear.
Planning Human Rights Communications
Identify Your Goal
Determine the change that you are seeking. What needs to happen to achieve your overall objective?
Select communications tactics
Choose tactics like media outreach, social media, or using your own platforms (e.g., website, blog) based on newsworthiness and audience.
Consider whether it is more strategic to aim for quality over quantity. For instance, one journalist who can cover the story in depth may be more impactful than having it reported in multiple outlets.
Develop your message
List all your key ideas and highlight the main points. Supplement your arguments with facts and statistics, and connect your story to wider issues. For instance: can the imprisonment of a political dissident speak to a broader trend of government repression? What does this story tell us about the state of the community, country, or world writ large?
Define Your Audience and Key “Asks”
Identify who you need to persuade and what actions you want them to take. Ensure your call to action is specific, achievable, and directed at those who can make a difference. Clearly articulate why they should act.
Not all human rights issues are "newsworthy" in a crowded media landscape. To stand out, consider:
Why does this story matter? Why will the audience care?
Are your spokespeople directly involved and relevant?
Can you simplify complex issues for broader understanding?
DEFINING NEWSORTHINESS
